As a part of EverTrue's mission to build relationships, we've seen an increasing need for more robust data to better understand your constituent base. Data points that were historically difficult to collect or aggregate are now available at your fingertips with the right integrations. Think of previously siloed Census and Zillow information that is now quickly accessible on an EverTrue constituent profile. What other data points should be right at your fingertips?
Welcome to EverTrue's TrueView Insights! As a part of our new TrueView vision, EverTrue is expanding constituent profiles to include a breadth of new valuable data points, like interests, social handles, and additional contact information. These insights will be a game-changer when competing for dollars and fundraising for specific initiatives.
Where possible, EverTrue will connect your constituent data to their digital footprint. New enriched data will live on the Enrichment tab, while information on how a constituent interacts with your institution will remain on the Engagement tab. All of these TrueView Insights will even be filterable - data segmentation just got a whole lot better!