EverTrue 201: Social Insights Powering Advancement with Boston University

Find out how Boston University is using social engagement to support annual fund outreach, drive event attendance, and build campaign pipeline.

You'll come away with tactics you can apply immediately to your own development and alumni relations work along with advanced strategies for personalized outreach and segmentation to work into your plan for the year ahead.

You can watch the entire webinar in full here.

And we also split it up into chapters for easy viewing.


Chapter 1: Why Social Engagement Matters


Chapter 2: The Castle Campaign


Chapter 3: Using Social to Drive Engagement, Recruit Giving Day Volunteers


Chapter 4: Using Facebook to Boost Event Attendance


Chapter 5: Building Campaign Pipeline and Annual Giving Segmentation

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