Search Strategy: Match the Ask to a Prospect’s Unique Situation

Tactic: Leverage donor giving patterns to plan future outreach. 

EverTrue takes a constituent’s giving history and maps it into easily digestible giving patterns. Use search filters to find donors whose gift levels are increasing or decreasing, who are  LYBUNTs or SYBUNTs, or who have recently started giving. Then create lists from the search results to design the right appeal, stewardship touchpoint, meeting request, or ask to match the donor’s unique situation.

Results: Better, more personal, communication with your donor base.

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