Facebook Mobile Ads
Use Facebook Mobile Ads to Get More EverTrue Users!
Facebook now gives independent schools and higher education institutions the ability to target audiences with mobile ads. You might be sitting there thinking, “I’ve run Facebook ads for years... so what?” Well, although Facebook has allowed you to run targeted ads for its web version, this is the first time they are making mobile ads targetable by education.
Mobile ads are awesome in that they bring the user right to the app store to download your app — perfect for spreading the word to alums about EverTrue! Mobile ads are also smart because if an alum has already downloaded the app, you can customize the ad so that it won’t display on the user’s newsfeed.
Check out this blog post or the video below on how to create a great Facebook Mobile Ad target towards your alums.