Search Strategy: Re-engage Recently Lapsed Donors

Tactic: Use EverTrue’s “recently lapsed” search filter to find donors who gave regularly in the past but dropped off recently.

EverTrue makes it easy to see giving patterns. Use the  “Giving Pattern” filter to find recently lapsed donors. You can then go through the search results one by one or use additional filters (class year, lifetime giving, etc.) to further narrow down the list. 

This is a great way to target outreach including mass email or a one-on-one phone call to touch base with a regular past supporter. They may have just forgotten to make their gift!

Results: Turn SYBUNTs into current-year donors.

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