Search Strategy: Send Appeals to Recent Event Attendees

Tactic: Copy and paste a list of event attendees into the EverTrue platform, then filter out all current fiscal year donors.

Use the resulting list to create a short appeal for these engaged, non-donors. You can even create an EverTrue giving page that matches the theme of the event for greater effect.

Here's an example of a giving page created with EverTrue's platform.

Results: Create a direct correlation between events and annual giving for a unified approach to advancement.

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