Search Strategy: Solicit Non-Donors When You're Top-of-Mind
Tactic: Search for people who have given in past years and also recently engaged with your organization on Facebook.
EverTrue shows you which alumni, parents, and friends are interacting with your Facebook page. You can search for recently engaged constituents, then filter the resulting list by date of last gift or by LYBUNT status. Reach out to anyone who last gave in the previous fiscal year or earlier. They’ve already raised their hand to say they like your school, so why not ask them to support everything that’s happening on campus?
Results: More effective, timely appeals resulting in greater amounts of gifts.