Giving Dashboard: Non-Donors Tab
In the Giving Dashboard, the Non-Donors tab will show you a list of each matched visitor to your giving page(s) who did not give. A matched visitor is any person that visited your giving page with a gift tracker and, in this case, did not make a gift. Anonymous visitors are not included in this list.
ProTip: Use the quick & easy "Create Appeal to Non-Donors" link near the top-right of the table to retarget these visitors!
Make sure to pay attention to the pages and timeframe filtering when viewing anything in the Giving Dashboard. More information can be found here.