Search Strategy: Reach Out to Unhappy Constituents
Tactic: Save a segment of people who respond with an “angry” reaction on Facebook.
Facebook allows its users to do more than just like a post; its users can respond with “wow,” “love,” “sad,” or “angry.”
EverTrue allows you to search for these different reactions. You can save that search as a segment and receive weekly updates when your Facebook fans react with an “angry” or “sad” face. It’s helpful to reach out to these alumni and parents to understand their reaction and give them a chance to stay engaged with your institution.Results: Constituents that feel valued and as if their feedback matters.